Diagnose
Find where enquiries, bookings, follow-ups and payments are quietly slipping — before changing anything.
Built for Her · AI & automation for women-led businesses in Northern Ireland and online
You know exactly what you'd change. You just never get to it.
Enquiries arriving at ten at night. Messages answered from your phone between clients. The plan for growing it, still in your head where it's been for a year.
Built for Her finds where the enquiries, admin and follow-up in your business are costing more than they should — then fixes the one or two places where it actually pays to.
Ten years in HR and training for a major UK retailer
Fourteen years in private practice
Certified business strategist
Training in responsible AI practice
Repetitive admin
Enquiries slipping through
Too much living in your head
Technology that isn't helping
Most of it isn't a technology problem. It's a "nobody has time to look at this properly" problem.
How I help
Fix
Put the right systems and automation in place, in the one or two spots where they actually earn their cost.
Equip
Training and support so the business runs well without you holding every piece of it together.
You're not behind. You're cautious, and you're right to be.
Most women I talk to aren't avoiding this because they don't understand it. They're avoiding it because they're worried someone will sell them something they don't need, and they won't know enough to argue.
So here's how I've set this up: the Audit is paid work in its own right. I take no commission from any software company, and I don't need your project to turn into a build for the Audit to have done its job. If the answer is that you don't need to build anything, that costs me nothing to say — and I say it often.
A different approach
I don't start with AI. I start with the business.
I bring ten years in HR and training for a major UK retailer, fourteen years as a therapist and years of business mentoring to this work — which is why it starts with how your business actually runs, not with the technology.
The founding programme
Built for Her is currently selecting a small number of women-led Northern Ireland businesses for its founding case-study programme.
Founding clients receive a free diagnostic and a substantially reduced implementation fee in return for taking part in the case-study programme. Fees are confirmed after the diagnostic, once the complexity and likely usage are clear.
Apply to become a founding client